What is digital marketing? Digital Marketing is the modern technique used for the marketing of Products or Business brands.
In this Modern era, we are surrounded by digital media like Smartphones, PC, Tablets, etc. In this post, we will discuss what is Digital Marketing in depth. How digital Marketing proves a miles stone for Business?
What is digital marketing?
Before discussing digital marketing let us remind you what is the meaning of marketing. Do you know what marketing is? Marketing is a process in which all the activities are done to reach the products or services to their target customers.
I hope that you have come to know What is digital marketing. This type of marketing was used in the past times. We ran our work by giving ads on TV, Newspapers, Radio, Pamphlets, etc.
So this method is called Traditional Marketing. But the story is quite different now. If you want to join any course related to Digital Marketing then you can join Google Digital Garage.
Marketing has changed in this modern time. Now the marketing platform has been replaced by many social media like Facebook, Twitter, LinkedIn, etc.
There are many social media platforms to run your ads to promote your Business or Products/services. In Digital Marketing we don’t use the traditional method of Marketing.
Now we use the latest technology to promote our products/services online. Marketing your Product or services using digital platforms & technology is called Digital Marketing.
Digital Marketing is a medium to advertise our products or services or our Brand to reach out to our targeted customers or clients.
Digital Marketing is a vast industry where several platforms exist for Branding & doing Digital Marketing efforts. Digital Marketing is the tool used to maximize the audience in your Business.
Now I am sure that you have a perfect idea of What is digital marketing.
Benefits of Digital Marketing
This is wrong to say that we can imagine Business Growth without Digital Marketing efforts. The way digital marketing has made our business easy & profitable, we do not think that business can be made profitable without using it.
You can easily see & experience that to reach out to many customers, the company spends thousands of dollars on SEO for a single Product.
Well, there are many benefits of digital marketing in any country. Since digital marketing is not a small industry. It is a huge industry with many sub-industries present.
So there are many benefits according to the need. well, knowing the benefits of Digital Marketing you also came to know What is digital marketing?
Benefits for Company
Using Digital Marketing technics a company targets the right audience to sell its products or services. This is the main profit that goes to the company.
The company hires the best digital marketing agency to rank its website on a specific Keyword. So that maximum visitors might land on their website & buy products or services. We can divide company profit data in the following manners:-
- Customer Loyalty with a good connection Frequency
- Targeting the right audience
- Good engagement while buying a practice
- Generating real Leads
- Better conversion rates on the lowest Prices
- Pure Data analysts
- The Best Branding
Benefits of Digital Marketing Agency
When a digital marketing agency is hired by a company or any firm then digital Marketing service Providers generate more sales & affiliates for the company.
This is seen, there found employment in the field of Digital Marketing. You must know also what is SEO in digital marketing.
Benefits for Bloggers
When we talk about the benefits of bloggers. Then we found that this is not an easy task for a blogger to generate a good income Online but there are many things that help a blogger can generate income.
Benefits for Consumers
There is also an advantage for consumers that they can easily find their target products or services online in a matter of seconds by searching on Google.
They search on Google and soon get results with shop locations, timings, and details of products. If they want, they can order online with just a single click.
Types of Digital Marketing
I have told you that Digital marketing is a huge industry where several types of digital marketing technics exist. Here we will discuss all the types of Digital Marketing types used in making an online Appearance for Online Businesses.
SEO (Search Engine Optimization)
In SEO we prepare any online web page as per the requirement of Google So, the specific web page might be seen in Google Search Result Page (SERP) while Internet users make a search on a Search Engine like Google.
In this process, we have to handle On-page SEO & Off-page SEO.
Without SEO, No one can break the competition in Google Ranking. Especially, where keyword Difficulties are very high to rank. Many Business Owners run ad campaigns to rank higher on Google (SERP).
SEO is neither a short-term process nor a one-time process. It takes a long time to complete & also gives results up to a long time.
I put some ideas that what we perform in SEO:-
On-page SEO
In this SEO type. we complete SEO Tasks on a specific page. To rank on Google (Search Engine Result Page) we complete many tasks on the web page. So that the page can be indexed by Google soon. There are the following tasks to be done.
- Writing Proper Page Title
- This title is shown to your visitors in SERP, This title must be short & catchy.
- Writing Proper Page Description
- This description is also shown to visitors in SERP. This must be short & good.
- Writing Proper Keywords after Great Keyword Research
- Before writing any blog post or running an Ads campaign, you must do proper keyword research by using any keyword research Tools. This is a mandatory step.
- Writing Short Paragraphs
- Writing short paragraphs is very good for reading the post.
- Proper insertion of Keyword
- You must insert a proper keyword in a proper space
- Submission of Website in Google Search Console
- You must your website in Google Search Console to get more features.
- Creating Google Analytics
- To get the best analytics of your website or Blog traffic Please create your Google Analytics account.
SEM (Search Engine Marketing)
In Search Engine Marketing we run Paid Searches ads to show our Products or services In Search Engine Result Pages. Visitors searching the same keyword click the same ads. hence the products or services are sold.
PPC (Pay Per Click)
In PPC we run our ads campaign to gain clicks and website visits. In this PPC you have to pay only when the visitors click on your Ads.
Social Media Marketing
In this Social Media Marketing, anyone can take several visitors through social media Ads. Each Business-holders must join the Social Media Accounts.
Because this is the same place where a lot of internet users pass their time. So, there is not such a better space like here to promote your Products.
Content Marketing
Content Marketing is a marketing strategy in which we focus on creating good quality content having high value, relevancy & attractiveness that helps to retain customers for a long period on our Business website.
There are writings blog posts, and articles in this Content Marketing. This work can be done only by professionals.
Email Marketing
Email Marketing is the cheapest way to target your audience for promoting your products /services. you can send thousands of emails at a time. This is trackable & you will be able to check analytics.
Mobile Marketing
Mobile Marketing is also a good way to target your audience. This is also cheap in some cases.
Marketing Analytics
Marketing Analytics is such a practice under which we manage and study metrics data to determine the Return On Investment (ROI). In ROI there are marketing efforts like calls-to-action (CTA), Blog Posting, Website Performance, & opportunities for improvements if any.
Affiliate marketing
Affiliate marketing is also a fantastic idea to attract new customers. For a company, this is very important to work with affiliates & make a good profit.
Marketing automation
Marketing automation is a really good thing that works 24by7 for its company & collects more email list, and takes good sales also. In this Marketing automation, there is a good result from the customers’ side.
Future of Digital Marketing
If you are thinking about the future of digital marketing then please don’t sit inactively. The future of digital marketing is going to be very charming & live for a long time.
By Digital Marketing efforts Businesses are making money.
The future of Digital Marketing is the best. If you want to make your career in Digital Marketing then you can start for free with Google Digital Garage, a free learning & certification Platform.
