You must know about Google a big technology giant, But do you know what is Google Merchant Centre? Is this a shopping platform for a small online business? Does this Google Business Center matter to any small business? How does it work?
How A Google Merchant Center is different from a Google Business Profile? In this post, I will tell you the whole story of Google Merchant Centre. How does it assist you in your SEO in your Online Business?
What is Google Merchant Centre?
Google Merchant Centre is a shopping Platform introduced by Google, a Giant technology company. Google Merchant Centre also known in short (GMC) is a shopping platform where any Business can show their product or product ads to bring good sales. For this, Businesses have to register on this platform. Google Merchant Centre lets you manage your store & enables you to decide how your store will appear on Google Search Centre. Google Merchant Centre is managed by Google.
Who can use Google Merchant Centre?
Google Merchant Centre is widely used by Business holders. Even small Business holders can use this to grow their businesses. If you run any shop & deal in any physical or digital Product then you can use this Google Merchant Centre & expand your reach to a new audience with Google.
Google Merchant Centre assists your business in increasing your genuine leads in online markets. This mainly focuses on local markets. Business holders who want to increase their sales can easily use this Google Merchant Centre. Google Business Profile lets your Business welcome more new customers. The following users can avail of the Free services of Google Merchant Centre.
- A small Business holder who has recently started a Business.
- A well-established business that has its own Business Website.
- Whose Business is listed on GMB can also register on (Google Merchant Centre) GMC?
The benefits of Google Merchant Centre?
Google Merchant Centre is a product of Google. So, you can do easily this. Google Merchant Centre enables you to show your product or services in Google Search. By this, you can generate genuine leads for your new Business. well, here I am introducing a few benefits of using this Google Merchant Centre.
- This allows you to create a feed to auto-fetch your product list through Google Sheets.
- This allows you to create a comprehensive ad for your products.
- You can connect your Google ads account with the Google Merchant Centre.
- On Google Merchant Centre, you can upload accurate product information from your Business.
- You can easily reach your new customers across Google.
- You can easily get amazing insights into your Running campaigns that are actionable.
- You can Import an XML or text. feed file or a Google Spreadsheet with your entire product catalog.
Difference between Google Business Profile & Google Merchant Centre
You may be confused also understand the main difference between Google Business Profile & Google Merchant Centre. To take all benefits you should know. I have tried my best to understand this difference below.
Google Business Profile lets you list & appear your Business Profile on a Google map. this doesn’t allow you to upload full details of your Products. You can mention your own Business Profile on Google Search Results. So you can understand easily that Google My Business enables you to show your Business Identity on Google & Google Maps as well.
Here you already get a Google Business Profile connected with your Google Ads Account. Google Business Profile allows you to open multiple Business Branches under one Account. You can easily learn in-depth About Google Business Profile here.
Google Merchant Centre lets you manage your Business store fully & your products with their complete details like product images, pricing, types, size & more information whatever you want to add. Google Merchant Centre. You can connect your Google Merchant Centre with your Google Ads Account.
Why you should use Google Merchant Centre?
Many people may ask you why you should use Google Merchant Centre. Please keep one thing in mind If you have a Google Business Profile then we can say that your Business appearance on Google exists. If someone finds any product related to your shop then he might see your products while he searches on Google.
Well, there are sufficient reasons to use Google Merchant Centre.
- Using Google Merchant Centre, you can upload your all info on your storage products.
- You can broaden your target using this Google Merchant Centre feature.
- You can easily run your product ads on the Google Search Result Page.
- You can submit comprehensive information about your products & run your ads.
- You can use this Google Merchant Centre to make more profitable Businesses.
Is Google Merchant Centre Free?
This is a very interesting question is Google Merchant Centre free offered by Google? So, the answer is yes, Google offers this Google Merchant Centre free of cost. But the point must be noted if you want to show them instantly in Google Shopping results. Then you might spend something on ads. Because Google Ads lets you enable your shop products to show in the Google shopping Product list.
You can add your Google Merchant Centre to your Google Ads Account.
Google Shopping vs Google Merchant Centre
One great thing is also to be known which is the difference between Google Merchant Centre & Google Shopping. This difference must be clear in the mind of any user so that we can easily understand how the whole process works.
Google Merchant Centre is built for business Holders or Brands to list & manage their Products so that they might get their clients or customers for their sales. This platform is not built for customers.
While Google shopping platform is a platform for customers where customers visit & choose their own desired products & buy them. There is no direct relationship between the Google shopping platform & Business holders or brands who want not to sell their products online.
Know where is Google Shopping available?
I know that you also want to know in which counties this Google shopping is available. this is a nice question. Well, Google shopping is available in most countries. the countries are given below:
| Algeria | Angola | Argentina | Australia |
| Austria | Bahrain | Bangladesh | Belarus |
| Belgium | Brazil | Cambodia | Cameroon |
| Canada | Chile | Colombia | Costa Rica |
| Zambia | Zimbabwe | Venezuela | Vietnam |
| United Kingdom | United States | Uruguay | Uzbekistan |
| Turkey | Uganda | Ukraine | United Arab Emirates |
| Taiwan | Tanzania | Thailand | Tunisia |
| South Korea | Spain | Sri Lanka | Sweden |
| Switzerland | Singapore | Slovakia | South Africa |
| Romania | Russia | Saudi Arabia | Senegal |
| Philippines | Poland | Portugal | Puerto Rico |
| Pakistan | Panama | Paraguay | Peru |
| Nicaragua | Nigeria | Norway | Oman |
| Myanmar | Nepal | Netherlands | New Zealand |
| Mauritius | Mexico | Morocco | Mozambique |
| Kuwait | Lebanon | Madagascar | Malaysia |
| Japan | Jordan | Kazakhstan | Kenya |
| Indonesia | Ireland | Israel | Italy |
| Guatemala | Hong Kong | Hungary | India |
| Georgia | Germany | Ghana | Greece |
| El Salvador | Ethiopia | Finland | France |
| Dominican Republic | Ecuador | Egypt | Denmark |
| Cote d’Ivoire | Czechia |
Last Word
In last words, I would like to suggest that if you are a businessman & want to promote your business online then you must know that Google Merchant Centre will be very beneficial to your Business. You must avail yourself of these free benefits. you also must your business on Google Business Profile so that your business might be public. You must hire an expert to create & manage your Google Merchant Centre Platform.
