You must know about Google a big technology giant, But do you know what is Google Merchant centre? Is this a shopping platform for a small online business? Does this Google Business Center really matter for any small business? How does it work? How A Google Merchant Center is different from Google Business Profile? In this post, I will tell you the whole story of Google Merchant Centre? How does it assist you in your SEO in your online Business?

What is google merchant centre?

Google Merchant centre is a shopping Platform introduced by Google, a big Giant technology company. Google Merchant centre is also known in short (GMC) is a shopping platform where any Business can show their product or products ads to bring a good sale. For this, Businesses have to register on this platform. Actually, Google Merchant Centre lets you manage your store & enable you to decide how your store will appear on Google Search Centre. Google Merchant Centre is managed by Google.

Who can use Google Merchant Centre?

Google Merchant Centre is widely used by Business holders. Even small Business holders can use this to grow their business. If you run any shop & deal in any physical or digital Product then you can use this Google Merchant Centre & expand your reach up to a new audience with google.

Google Merchant Centre assists your business to increase your genuine leads in online markets. This mainly focuses on local markets. Business-holders who wants to increase their sales can easily use this Google Merchant Centre. Google Business Profile lets your Business welcome more new customers. The following user can avail of the Free services of Google Merchant Centre.

  • A small Business holder who has recently started Business.
  • A well established Business who has its own Business Website.
  • Whose Business is listed on GMB can also register on (Goolge Merchant Centre) GMC.

The benefits of Google Merchant Centre?

Google Merchant Centre is a product of Google. So, you can trust easily this. Google Merchant Centre enables you to show your own product or services in Google Search. By this, you can generate genuine leads for your new Business. well, here I am introducing a few benefits of using this Google Merchant Centre.

  • This allows you to create a feed to auto fetch your product list through Google sheets.
  • This allows you to create a compreshensive ads for your own products.
  • You can connect your Google ads account with Google merchant Centre.
  • On Google Merchant Centre, you can upload accurate product information from your Business.
  • You can easily reach your new customers accross Google.
  • You can easily get amazing insights of your Running campaigns that is totally actionable.
  •  You can Import an XML. or txt. feed file or a Google Spreadsheet with your entire product catalog.

Difference between Google Business Profile & Google Merchant Centre

You may confuse also understanding the main difference between Google Business Profile & Google Merchant Centre. To take all benefits you should know. I have tried my best to understand this difference below.

Google Business Profile lets you list & appear your Business Profile on a Google map. this doesn’t allow you to upload full details of your Products. You can mention your own Business Profile on Google Search Results. So you can understand easily that Google My Business enables you to show your Business Identity on Google & Google Map as well.

Here you already get a Google Business Profile connected with your Google Ads Account. Google Business Profile offers you to open your multiple Business Branches under one Account. You can easily know in-depth About Google Business Profile here.

Google Merchant Centre lets you manage your own Business store fully & your all products with their complete details like product images, pricing, types, size & more information whatsoever you want to add. Google Merchant Centre. You can connect your Google Merchant Centre with your Google Ads Account.

Why you should use Google Merchant Centre?

Many people may ask you why you should use Google Merchant Centre? Please keep one thing in your mind that If you have Google Business Profile then we can say that your Business appearance on google exists. If someone finds any product related to your shop then he might see your products while he searches on Google.

Well, there are sufficient reasons to use Google Merchant Centre.

  • Using Google Merchant Centre, you can upload your all info of your own store products.
  • You can broaden your target using this Google Merchant Centre features.
  • You can easily run your product ads in Google Search Result Page.
  • You can submit a comprehensive informaton about your products & run your ads.
  • You can use this Google Merchant Centre to make more profitabl Business.

Is Google Merchant Centre Free?

This is a very interesting question that is google Merchant Centre free offered by Google? So, the answer is yes, Google offers this Google Merchant Centre is absolutely free of cost. But the point must be noted that if you want to show them instantly in Google Shopping results. Then you might spend something on ads. Because Google Ads lets you enable your shop products to show in Google shopping Product list.

You can add your Google Merchant Centre with your Google Ads Account.

Google Shopping vs Google Merchant Centre

One great thing is also to be known that is difference between Google merchant Centre & Google Shopping. This difference must be clear in the mind of any user so that we could easily understand how can the whole process works?

Google Merchant Centre is built for business Holders or Brand to list & manage their Products so that they might get their clients or customers for their sales. This platform is not built for customers.

While Google shopping platform is a platform for customers where customers visit & choose their own desired products & buy them. There is no direct relationship between the Google shopping platform & Business holders or brands who want not to sell their products online.

Business-holders goes to Google Merchant centre to list their product & sell while Customers reach to Google shopping platform to buy their Products. All this process goes inside with Google merchant Centre & Google shopping.

Know where is Google Shopping available?

I know that you also want to know in which counties this Google shopping is available? this is a nice question. Well, Google shopping is available in most countries. the countries are given below:

AlgeriaAngolaArgentinaAustralia
AustriaBahrainBangladeshBelarus
BelgiumBrazilCambodiaCameroon
CanadaChileColombiaCosta Rica
ZambiaZimbabweVenezuelaVietnam
United KingdomUnited StatesUruguayUzbekistan
TurkeyUgandaUkraineUnited Arab Emirates
TaiwanTanzaniaThailandTunisia
South KoreaSpainSri LankaSweden
SwitzerlandSingaporeSlovakiaSouth Africa
RomaniaRussiaSaudi ArabiaSenegal
PhilippinesPolandPortugalPuerto Rico
PakistanPanamaParaguayPeru
NicaraguaNigeriaNorwayOman
MyanmarNepalNetherlandsNew Zealand
MauritiusMexicoMoroccoMozambique
KuwaitLebanonMadagascarMalaysia
JapanJordanKazakhstanKenya
IndonesiaIrelandIsraelItaly
GuatemalaHong KongHungaryIndia
GeorgiaGermanyGhanaGreece
El SalvadorEthiopiaFinlandFrance
Dominican RepublicEcuadorEgyptDenmark
Cote d’IvoireCzechia
Google Shopping

Last Word

In last words, I would like to suggest that if you are a businessman & want to promote your business online then you must know that Google Merchant centre will be very beneficial to your Business. You must avail of these free benefits. you also must your business on Google Business Profile so that your business might be public. You must hire an expert to create & manage your Google Merchant centre Platform.

Is Google Merchant centre free?

Yes, Google Merchant Centre is free to register & manage. although you have to spend to run ad campaign of your business products & services.

Are Google Merchant Center and Google Shopping two names for the same thing?

No, both complement each other. A product is shown on Google Shopping by Google after it is listed on Google Merchant Center where customers buy this product.

Leave a Reply

Your email address will not be published. Required fields are marked *

Bringing business online is very easy in today’s time. Extend the reach of your product to as many customers as possible by bringing the business online.

Important Links

FAQ

Join the family!

Sign up for a Newsletter.

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Contact Us

Digitalpathik India

+91 95559-61760

Village - Gulaur, Post - Sarya Tiwari Unwal Khajani, Gorakhpur Uttar Pradesh India, PIN 273406

Join the family!

Sign up for a Newsletter.

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Contact Us

Digitalpathik India

+91 95559-61760

Village - Gulaur, Post - Sarya Tiwari Unwal Khajani, Gorakhpur Uttar Pradesh India, PIN 273406