Search Engine Optimization is a process to make visible your site Top in Google. Search Engine Optimization is a huge topic that is related to website Ranking. Search Engine task is handled by SEO professionals. By doing a Search Engine Optimization task your site gets a higher rank in Google. In this topic, we will discuss the whole process of Search Engine Optimization.
SEO is the abbreviation for Search Engine Optimization. By doing this exercise we can rank our site on top on Google (SERP). In Search Engine Optimization there are a number of formalities that are taken.
To manage/Prepare, or Decorate a web page in order to rank higher in the Search Engine Result Page (SERP) is called Search Engine Optimization. In Search Engine Optimization, there are really a lot of operations. These are publishing Blog posts, Social Media Pages, Backlinks, & many more.
Actually, after the construction of any Website. There needs traffic. Here, traffic means the number of visitors. Only traffic gives you a large number of businesses. And driving traffic to your site is totally depends on Search Engine Optimization (SEO). If there is no practice of SEO then this is not possible to get organic traffic on a website or any other digital platform.
Search Engine Optimization is not a short term process so these results can’t be also seen in a short duration. After completion of all processes of Search Engine Optimization, it takes to see your Product or services in Google Search Result near about one year.
If there is competition in your Business Niche then it will take more than one year. Even in some cases, It will take to appear your site on the Search Engine Result Page after two years. So you must keep patience.
The nature of Search Engine Optimization is not a one-time process. It is recurring in nature. If I say it in other words then we can say that Search Engine Optimization is a regular process, held in three or four months. Because there is a lot of competition in the market. Many SEO professionals use their own strategy to rank top in the Google search results page. So, you see fluctuations in specific site ranking usually.
See Search Engine Optimization is a very huge industry where a lot of tasks exist. Big industries spend a thousand dollars even in a single Process to rank higher its sites. So that their Products might reach a number of Customers.
So, let’s start how & which steps are there in the process of Search Engine Optimization. I am trying my best to understand the stages of Search Engine Optimization. I also share with you how to perform such tasks.
In this On-Page SEO, we have to work on the same web page that we want to rank in Google. This is a very important stage in the process of Search Engine Optimization. The reason is behind saying that visitors click on your web page in Search Engine Result Page seeing your page detail like that Post Title, Meta Description, etc.
In On-Page SEO, we have to perform the following tasks in our website to rank higher in Google.
Off-Page SEO is a kind of SEO in which tasks are done not on the same page that is to be ranked in Search Engines. On this Off-Page SEO, we have to perform a lot of tasks.
Our goal behind Off Page SEO is to create Backlinks for our site. In order to improve the visibility of our site in search engines. If you want to know what is backlink then you can read here.
By doing these practices there is fast visibility in Search engines. Sometimes if you have good content, then any other party or website owner links your content with their own. that is called Backlink.
Here are some tasks that are operated in Off-Page SEO.
If you have to rank your sites in Google, fast in a short time then you need to make your online Appearance on a minimum number of social sites. This social media is a great platform where a number of visitors pass their time. So if you have your own official Business Page then you can reach out to a number of customers or clients. Through this platform, your product or services reach a maximum number of visitors daily.
There are many social Media Platforms to use. here I am telling a few of them to reach out a maximum number of clients or areas.
Facebook: Facebook is a social media platform, where a million daily users visit. If you run a blog or any kind of business then you must have a Facebook business Official Page. Facebook is free of cost. If you have a Facebook page then you can also run your Product Ads. you must share your blog post on Facebook (URL). by this many people could have reached your Blog by clicking on the link you shared on Facebook.
Twitter: Twitter, American microblogging and social networking site is also a high domain authority. this site engages a million users. If you want to grow your site, Blog or Business. then you must have your Official Business Page on Twitter. This is also free of cost.
Linkedin: LinkedIn is an American business and employment-oriented online service that provides professional groups to make better connections. This platform is used in professional ways. you must manage an official Page on this platform.
Guest Posting is also a good technic to get a do-follow Backlink from your target site. In this Guest Post, a blogger (who wants a backlink) writes a post for another website & insert his/her own blog link. Usually for Guest Posting site owner charges a certain fee for a Guest Post. If possible, do create a do-follow link for your site.
If you know that how to can create Pdf then please create a pdf about your Business Product or services. Pdf sharing makes backlinks for your site & also a medium of traffic. There are a number of pdf sharing Platforms where a million users visit on daily basis. If you have any new Blog then you can create a system of a new.
If you want to see your site in SERP then you can try Q/A Sites. On the Q/A site users ask/her question & get answers for his/her questions. during this, by asking your question or answering questions you can leave your own website address. By this link, new visitors visit your sites.
Google Question Hub is a big example of Q/A sites. you must join Google Hub.
If you run a blog & want traffic for your blog then you must join your niche related forum. where you find all your answers along with traffic. In this way, you get the benefit of a backlink for your site.
Technical SEO is the third type of SEO. In this SEO, we have to complete the internal setting of a blog. This SEO is very very useful. because if there is any error in this setting. then your site does not reflect in Google. In this condition, both SEO will not work. So, let’s read which of the steps must be taken.
Verification of Domain: This is right that the domain you have bought is yours. But from the point of view of Google, you need to verify your domain that is needed for further services. For this, you have to submit your URL of the web address.
Optimization of Robot Text File: In technical SEO you need to check your Robot Text File. The Robot Text File indicates Search Engine that which pages are to be indexed & which one not to be indexed. By editing this page, you can change the settings. You must check this file once.
Customization of Navigation Menus: Please ensure that you have created a well-designed navigation menu. Because better menu navigation helps your visitors to find any article in the blog. Menu navigation is good and resultant for Google and visitors.
Installing A SSL Certificate: Please keep in mind that if you want to rank higher in google search engines or other Search Engine Page then install an SSL Certificate on your domain. After installing an SSL Certificate you will see https://yourdomain.com But if there is not installed SSL Certificate then you will see http://yourdomain.com.
Mobile-Friendly site: You know very well that there are 90% of internet users use the internet through their smartphones. So, you must optimize your website or blog mobile-friendly.
Loading Speed: You know that Blog or website loading speed matters a lot. If your blog or website takes more than 3 seconds to load then no one wait for your site. By this, user experience becomes bad & a wrong signal also goes to Google. That is bad for SEO. You can use WordPress Plugin to optimize your site speed. Read this here.
Submit your site in Google Search Console: You must submit your Sitemap in Google Search Console. By this, Google knows how many pages are there in your Blogs. This makes it easy to rank your blog on Google.
Setup a 404 Redirection in your Blog: You have to create a 404 Redirection for your broken links in your blog. So that if someone clicks on your broken link then they don’t see 404 error and can be redirected to the home page.