What is SERP? SERP full form is Search Engine Result Page. Search Engine Result Page is the same page that appears after submitting a query by an internet users on Google. SERP is the result of Search Engine Optimization (SEO). This SERP page included many types of information like Organic Search, Paid Search, etc. This is same page where more than 90% visitors click the top results & land their sites. In this post, I am going to tell what is SERP & which of the components are there in SERP?

What is SERP?

The full form of SERP is Search Engine Result Page. SERP is the same page that comes after you hit the search button by entering any query on Google or any other search engine. There are many types of content in SERP. Another thing is that this SERP may differ according to the device. This means there can be difference in the SERP ranking of a desktop version and a mobile version or tablet version. These types of difference may be seen in different countries.

What is SERP
What is Search Engine Result Page (SERP)

What types of Contents are in SERP?

As you know SERP represents for Search Engine Result Page. That contains several types of content. There is one thing more that a proper sequence in content in SERP. That means there are also ads run by advertisers to promote their products on Google Search Result page. there are also some running ads that may be image carousels.

I’m going to present the SERP components as their rank shown in the SERP, from the top to bottom.

Ads (Google Ads)

This is the first Term that can be seen In SERP. Usually you see these google ads when you are searching any thing on google. For example you hit a queries in google about “digital Marketing course” or “what is Digital marketing” then there is a high possibility of showing Google ads. Because Digital Marketing institutions run their ads for sales their own online courses.

This ads is property of Google Ads. This Google ads is shown as per different criteria set by advertisers. The criteria of showing Google ads are a lot of like that users’ location, gender, age, interest, Education & many more. Google Ads is the great thing to generate more leads, more sales etc. You can use Google ads to generate leads in your Business for Business enhancement.

Google Ads in SERP

Tips for your Business Promotions

If you want to advertise your Own product or Business then your can use Google Ads. You can advertise your Business in a different way & boost your Business worldwide.

Google Map

Google Maps is the most relevant factor in the SERP. In today’s time there will hardly be any person who does not know about google map. When people want to find their destination they search for their destination on Google. & Displays relevant results in Google SERP. There is huge regular traffic on Google. Google is a huge search engine all over the world. You will be surprised that there is 91 billion traffic on Google.

Usually Google show you only three updated Google Business Profiles. If you want to see more than these three results you can show them by clicking View All Button. Google map is the most relevant component of Google SERP Search Engine Result Page. So If you want to advertise your own product or Business Location then your can use Google Map & take this advantage of Google map.

Google Map in SERP

People also ask

People also ask” is also a content component of SERP. If you see your SERP after hitting a query. There are few content like question answers in this heading named People also ask. In this component, Google shows you questions answers related your search queries. For example your hit a search of query “What is SERP” Then Google will show related articles to your queries in the heading of this “People also ask

This component of “people even ask” has a specific nature. That the more you click to read this content, the more will be their number. By this feature, you get additional info about your queries.

People also ask in SERP

Related searches

There is also a related search component of SERP. This is a most helping terms for visitors who search on Google. When you search any queries on Google then Google also shows you some related search queries at the bottom of the SERP. By this component the visitors also get the knowledge that what the people are searching related to their queries & Visitors can get the ultimate knowledge.

In related searches, Google shows you 7 to 8 related search queries at the bottom of the SERP. Google modifies this process when you click on these related searches. This way, you can refine your searches.


Carousel gives visitors a bird’s eye view of your content and attracts new visitors to visit targeted websites. These carousels have high potential to attract new visitors. Usually when you search for any word on Google you see a carousel. Especially when you search for a product or person by its name. Then Google displays the content in the SERP as a carousel.

Certain types of content can be seen in the carousel. These are photos, personalities, products, etc., which means that if you’re searching for a product by its name it’s possible to be seen as a carousel. If you’re searching for text or paragraphs that aren’t drawn into a photo or image, it can be viewed in content types other than carousels.

Tips for your Business Promotions

If you want to show your own content from blog or any other platform then you will have to optimize your content ready for showing in carousels in SERP. This carousels might give your a huge traffic to your platform.


Wikipedia is also a high quality component seen in SERP. You must heard about Wikipedia. Wikipedia is the largest knowledge website or a platform where you can find a lot of knowledge. Usually, when you search anything on Google then you see a Wikipedia link related your queries. Visitors click this link & read the same. That proves that if you add your content on Wikipedia then your content link also will show on SERP & visitors might click on this & read your article. That is the most powerful for your Blog or Business website.


You can’t forget magic of videos. Videos are the relevant content to be seen in SERP. Suppose your are searching on Google “How to drive a car”. Then there are high chances that Google suggests you some videos in SERP. Because Google knows it better that only video is the best idea to satisfy visitors’ such type of queries.

So, if you want to show your own content from your blog or Business website then your must create your content in the form of videos. you can create your videos, upload it on YouTube & after this you can embed in your blog or website.

Featured Snippets

Featured snippets are also seen in SERP results. Users gets their answer in a very short time by Featured Snippets. Actually, Featured Snippets is content that is pulled from a page fully indexed by Google. A single show of featured snippet page is not the result of two to three months of hard and continuous efforts in SEO. This requires a concerted effort of at least six months.

Featured Snippets is the nice way to get traffic to your blog or business website. So, you must manage it for your business or blog growth. There can be seen google snippet also.

Google Shopping

Sometimes, when you search for a product on Google. You are then shown a list of products that are managed by Google Shopping Center. Google Shopping is also a component of the SERP. This component of the SERP is usually shown to the user making the purchase.

There may be images of products in SERP. This images are managed by Google shopping users to promote their Products online. This is the great way of getting backlinks along with traffic form Google for your blog or Business.

Top Stories

Top stories are also one of the components of the SERP. Top stories are featured from news sites or blogs that regularly publish relevant articles. It is the most relevant SERP component that has a huge potential to grab the attention of visitors and is also capable of driving a huge traffic to news sites on their targeted blogs.

To get shown in Top stories of your own blog content, there are sufficient ways to do so. If your site is built with WordPress then you can easily get a plugin named Web Stories. By using this you can create web stories of your own blogs content.


FAQs are also come in SERP components. When you google anything then Google also suggests you Frequently asked Questions in front of you. There are your a types of responses of your own queries. These FAQs are located in the middle of your SERP. If you don’t satisfy your above web result then you can find your desired result in these FAQs.

Famous Block

There are also famous blocks in SERP like if your are searching a flight details, hotels details, Jobs details. & many more then Google shows you these types of results in various block. these looks in a very pretty style & rich content. These are some types of information Block:-

Flight Price Block

In these Block, Google shows you all the range of flights prices that you have requested in Google Search. There are all the information in a well designed format that might be easily read & understood.

Hotel Price Block

In this type of Block, you get your nearest hotel, Restaurants with their prices. Most people search hotel prices with their name & locations. So, Google shows a complete list of hotels with their prices.


Images are also component of the SERP. if your are searching for an image then google shows you relevant images in SERP. Google pulls these images from well indexed Pages. These images are pulled from the image Gallery that exists in Blogs or websites.

Tips for to show your own images in SERP

If you want to show your own images in Google SERP, used in our websites or blogs. Then Please use a photo Gallery in your Blogs or websites.

Knowledge Graph

Knowledge Graph is also a component that is shown in SERP. Usually, when you search any famous thing on Google then you see a right side knowledge panel. In this knowledge panel, you see everything about you searched.

If your want to get your own blog content or profile of your blog shown in knowledge graph then you will have to create your Wikipedia page.

Twitter Cards

if you search any type of famous personality or any product or services then you can see Twitter cards in SERP. This cards are prepared by the same service Providers or any associative person or team by the same brand or personality.

This is also a type of SERP component that is really important for your Business or Blog. If visitors see this Twitter cards & also click on them & they land on the target website also. Therefore Twitter cards are the source of Generating traffic for your Blogs or Websites.

Last Words

In Last words, I would like to suggest you that If you are serious to your blog or website search engine visibility then work on SERP improvement, that might your blog or website be got in (SERP) Search Engine Result Page. Keep one thing in your mind that These all SERP activity works on Proper Search Engine Optimization (SEO).


  • Dane McClain

    Thank you for providing all of that knowledge and explaining in detail on serp. You are a great writer and teacher but you need an editor. I am guessing but you more than likely used a translator. If you would like I will fix the word choice and sentence structure for you at no cost. Again thank you for the article and I’m here if you need help.

    • Thanks for your Prolific comment. See I am new in this field. I am very happy to read this comment. I wrote in this post, as I know per my level. I like your writing style. Again very very thanks for your comment.

Leave a Reply

Your email address will not be published. Required fields are marked *

Bringing business online is very easy in today’s time. Extend the reach of your product to as many customers as possible by bringing the business online.

Important Links


Join the family!

Sign up for a Newsletter.

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Contact Us

Digitalpathik India

+91 95559-61760

Village - Gulaur, Post - Sarya Tiwari Unwal Khajani, Gorakhpur Uttar Pradesh India, PIN 273406

Join the family!

Sign up for a Newsletter.

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Contact Us

Digitalpathik India

+91 95559-61760

Village - Gulaur, Post - Sarya Tiwari Unwal Khajani, Gorakhpur Uttar Pradesh India, PIN 273406