Hello dear, Today I am going to discuss a few mistakes that should be avoided while sending an email. which of these should be avoided in an email. Regardless, the receiver is your client or any other person. Many people try to send emails without preparation or definite Formats of emails.
In this post, I am going to reveal a few reasons that hamper your sales or new transactions with your clients. Actually, Senders send emails to their clients or on behalf of clients but they don’t fulfill standard formality. So, their emails don’t grab clients’ attention.
Which of these should be avoided in an email?
Before sending emails to your clients, You should prepare your email format & content already in the past So that there could be a maximum improvement in email format. Now I take to a few of the Mistakes that you should avoid while you send emails.
Many of you always forgot attachments with your emails while sending emails to your clients. When your mail is received without attachment & where this is necessary, the receiver of this mail knows your email is incomplete.
An email without an attachment is like a traveler without his bag. Because there is a lot of thing inside the bag that he can’t help going without the bag. This is one of which should be avoided in an email.
If I am about to send an email, still I have not uploaded any attachments & when I hit the send button The mail system will remind me with a line of “send without attachment”. This is a warning system given by email Services.
Whensoever you send an email, first, upload your attachment files & only after this do anything.
Writing bad subject lines
If we care about one thing. we always see many users send their emails without any catchy words in the subject lines. They don’t use any attractive lines in their Email Subject. like Must, congratulation, Good news, etc.
When these words are present in the Email Subject lines then there are most a chance that users might open this email. So, you must use such words as Good morning, Good evening, Congratulations on Success, Your journey ends here to find XYZ, etc.
We should write a relevant Subject to our mail. We should not use extra emojis, Negative words. By this users’ intention may turn to leave this email.
Sending mail at a Bad time
One thing is said that right job is must be at right time. I think that you have got my idea in this line of what I want to say or understand. Some users send emails to their clients or customers but not at the right time. By the same
Email timings are crucial Points for Digital Marketing. By the way, email marketing is one of the best affordable & cost-effective technics.
There is not any definite time duration in which you should send emails. Keep in mind that don’t send emails after 11:00 pm & before 5:00 am. Because this time, users don’t want to accept any tone from their smartphone even in calling.
Using the wrong writing tone
Using the wrong tone of words is doing your relationship with your client or new customers. You must use a respectful tone but with informative words. Because there are a few emails that are opened by users. So, you should use well effective tone in your email content. That will push your clients to open these emails.
Sending to the wrong recipient
Sending to the wrong recipients is also a bad practice where your company name or Brand also becomes under the stage of fake circumstances. Probably you think that there is no effect of sending to the wrong recipients on the Brand. But the reality is different from your thinking.
Sending to the wrong recipient will push the same user to fall into a very bad experience in the case of a financial transaction. if in this mail you are pushing to pay your regular Product or service charges. then it affects your Brand image negatively. So, always do a cross-check of the destination email ID.
Neglecting your signature
Many users send their emails having no Signature in the last of their mails. Can you imagine that a person sends 100 emails but he did not use a single signature in single mail? what will happen? have an idea?
Giving an answer to this event, I am very shocked that a person sends an email with no Signature. which means or is equal to asking for help & not telling even his/her name. You can think of yourself & imagine.
There is a minimum chance to respond to your emails. Because opener has lack of trust upon you & your company. That is because you have not inserted your signature & any social media link. This Signature or Social Media link pushes the to user send a response to your email.
So, always use a Signature in your mail.
Using too many (bad) Fonts
Using too many fonts makes your users full of a bad experience. If you are writing a mail that contains different types of fonts then it is possible that your users or clients might lose their good experience. In case of using too many bad fonts then your own experience will go down.
Don’t use such a font that is difficult to read. Always use a simple font that can be read & understand easily on the handset or devices like laptops.
Starting with To Whom It May Concern
“Starting with To Whom It May Concern?” these lines have pined all into confusion while using Email Marketing. Many people show this as the uncertainty that from where it should be started.
If we talk seriously about this topic then this is very simple but mention that you have not used lines that an ugly or used a bad practice. Write only relevant things that grab your client’s attention & your clients might get valuable information. Find the specific words & use the same in your lines that your Clients like.
Failing to review
This is the final stage of sending emails. Actually, many Digital Marketers will lose a most important phase which is called Review. Here Review means that you have to perform a cross-check before sending an email. Because after sending an email if there was forgotten nothing that is not editable.
Many digital Marketers don’t complete this stage. they know that everything is OK. But there is still the possibility of having mistakes in the content of the mail. So, this step must be taken to build an effective relationship between the clients.