What is marketing? Marketing is a process in which many activities are included from the manufacture of any product to its sale to its target audience. Marketing is not a small terms. marketing is a very huge term. I think this post will help you to understand that What is marketing? Because this consists all the activities related to Branding, Place, Promotion & Products. Marketing is not a simple terms, hence this can’t be understood in a single night.

What is marketing?

As you know there are many definitions of marketing. Near about 5 years before the definitions of Marketing is only the art of selling. But gradually, marketing meaning has been changed. Today. meaning of Marketing is something new.

Marketing is the positioning of the offerings better than the competitors

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Types of Marketing

There are different types of marketing. A company or firm decides for itself what kind of marketing it requires? Because each & every company or firm size is different.

1. Traditional Marketing

Traditional marketing is also done in rural area only. In traditional marketing we use pamphlets, billboards, banners and handwills etc. In this traditional marketing examples, we can’t target our specific audience. Because what types of advertising we run that is not user friendly& can’t be optimized. In the traditional approaches to marketing is very simple to target your audience. There are also traditional marketing strategies that help to increase sales.

traditional marketing mix is also in existence that is 4Ps — product, price, place and promotion. These are four elements that is focused in any type of marketing.

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2. Digital Marketing

Digital Marketing is the modern technics of marketing. In this marketing, anyone (Marketer) can target not even in own country but also target to another country like US, Canada etc. Digital Marketing is really a huge & massive marketing. For doing this marketing, we need to know technology to apply marketing technics in market.

In digital Marketing there are many sections where this digital Marketing is operated. In this field there are many sub niches. Every niche must required a lot of knowledge & expertise to practice. These sections are given below:-

  • Search Engine Optimizations (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Pay Per Click advertisement
  • Email Outreach
  • Affiliate Marketing
  • Website Strategy
  • Re-targeting

3. Multi level Marketing (MLM)

Multi Level Marketing (MLM) is a strategy used by some direct sales. In this MLM, the company earns revenue on the sales performance by its newly recruited participants. MLM encourages existing members to promote their products and connect others also.

There are many MLMs in the market. Some of them are legal and some are illegal. Now big e-commerce companies are also coming in the field of direct sales. In the process, a lot of the company’s difficulties are reduced. Such as finding distributors, wholesalers, retailers etc.

There are several examples of MLMs. But If we talk top MLM company in India then this is Amway.

4. Door to Door Marketing

Door to door marketing is also an old fashioned marketing. But in this age of technology, few companies do this type of marketing. Because this type of marketing creates a good customer experience. This marketing gives an opportunity to the customers to ask questions about the finished product to buy their products.

In this marketing, the company established a well-trained team which aims to sell door-to-door. In this marketing, a team of 2 or 4 persons having the product in the bag goes door to door and promotes the products offline. One advantage of this marketing is the user front experience. The team has a chance to clear all the doubts in their mind regarding the specific products.

5. Affiliate Marketing

If there are huge profit in any marketing then select only Affiliate Marketing. In this marketing you need only suggest & review of your Products that you know very well on your Blog or any digital platforms. This is such Marketing where you need not to have products on your own risk. Neither you have to maintain any stock. You need not to pay any fee affiliate Product company for joining.

There are several companies that offers affiliate. These are Amazon, Flipkart, Snapdeal, & many more. If anyone want to earn with big giants then he/she can apply for this link. People earn thousands of dollars by joining Affiliate Program.

6. Business 2 Business Marketing

Business 2 Business marketing (B2B) is also a super technic to promote products. In this marketing, companies promote their products in other products. In this B2B marketing, companies use social media to build a better relationship between their clients and them.

Business 2 Business marketing is used by such company that manufacture such product or services that is used indirectly by it customers.

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