What is marketing? Marketing is a process in which many activities are included from the manufacture of any product to its sale to its target audience. Marketing is not a small term. marketing is a very huge term.
I think this post will help you to understand What is marketing? Because this consists of all the activities related to Branding, Place, Promotion & Products. Marketing is not a simple term, hence this can’t be understood in a single night.
What is marketing?
As you know there are many definitions of marketing. Near about 5 years before the definition of Marketing is only the art of selling. But gradually, marketing meaning has changed. Today. meaning of Marketing is something new.
Types of Marketing
There are different types of marketing. A company or firm decides for itself what kind of marketing it requires. Because each & every company or firm size is different.
1. Traditional Marketing
Traditional marketing is also done in rural areas only. In traditional marketing, we use pamphlets, billboards, banners, handbills, etc. In these traditional marketing examples, we can’t target our specific audience.
Because what types of advertising we run that is not user friendly& can’t be optimized. In the traditional approaches to marketing is very simple to target your audience. There are also traditional marketing strategies that help to increase sales.
the traditional marketing mix is also in existence that is 4Ps — product, price, place, and promotion. These are four elements that are focused in any type of marketing.
Know also these:-
Digital Marketing is the modern technics of marketing. In this marketing, anyone (Marketer) can target not even in their own country but also target to another country like the US, Canada, etc. Digital Marketing is really huge & massive marketing.
For doing this marketing, we need to know the technology to apply marketing technics in the market.
In Digital Marketing, there are many sections where this digital Marketing is operated. In this field, there are many sub-niches. Every niche must require a lot of knowledge & expertise to practice. These sections are given below:-
- Search Engine Optimizations (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Pay Per Click advertisement
- Email Outreach
- Affiliate Marketing
- Website Strategy
3. Multi-level Marketing (MLM)
Multi Level Marketing (MLM) is a strategy used by some direct sales. In this MLM, the company earns revenue from the sales performance of its newly recruited participants. MLM encourages existing members to promote their products and connect with others also.
There are many MLMs in the market. Some of them are legal and some are illegal. Now big e-commerce companies are also coming into the field of direct sales. In the process, a lot of the company’s difficulties are reduced. Such as finding distributors, wholesalers, retailers, etc.
There are several examples of MLMs. But If we talk top MLM company in India then this is Amway.
4. Door-to-Door Marketing
Door-to-door marketing is also old-fashioned marketing. But in this age of technology, few companies do this type of marketing. Because this type of marketing creates a good customer experience. This marketing gives an opportunity to the customers to ask questions about the finished product to buy their products.
In this marketing, the company established a well-trained team that aims to sell door-to-door. In this marketing, a team of 2 or 4 persons having the product in the bag goes door to door and promotes the products offline. One advantage of this marketing is the user-front experience. The team has a chance to clear all the doubts in their mind regarding the specific products.
5. Affiliate Marketing
If there are huge profits in any marketing then select only Affiliate Marketing. In this marketing, you need only suggest & review the Products that you know very well on your Blog or any digital platforms.
This is such Marketing where you need not have products at your own risk. Neither do you have to maintain any stock? You need not pay any fee to affiliate Product companies for joining.
There are several companies that offer affiliates. These are Amazon, Flipkart, Snapdeal, & many more. If anyone wants to earn with big giants then he/she can apply for this link. People earn thousands of dollars by joining Affiliate Programs.
6. Business 2 Business Marketing
Business 2 Business marketing (B2B) is also a super technic to promote products. In this marketing, companies promote their products in other products. In this B2B marketing, companies use social media to build a better relationships between their clients and them.
Business 2 Business marketing is used by a company that manufactures such product or services that is used indirectly by its customers.