Are you looking for a tool like Google Analytics? What is Google Analytics & how this work? Have you ever thought that you need a tool that can help you see and experience your live visitors to your website or application? If I’m right then this is what you deserved too. After a good practice of SEO, you must use Google Search Console, Google analytics, Google Tag Manager.

Google Analytics provides you a free service to track the behavior of your visitors to your blog or any other application such as their time of stay, their country of origin and much more. There will probably be a digital marketer who doesn’t use Google Analytics. In this post, I will tell you what is Google Analytics, its uses and the entire setup process.

What is google analytics?

Google Analytics is a product of Google LLC. Google analytics is web analytics services offered by Google that provides us web analytics about website traffic & every event happening on our site or blog. Google analytics is a powerful tool that let us to see live visitors & their actions on our website.

There are an application along with their web service. Google analytics is the same platform where you will get exact metrics of your website like live visitors, visitors locations, visitors coming source, their dwelling time on your website, & repeated visitors, etc. Well there are more tools for getting web analytics but not like Google Analytics in free of cost.

What is google analytics used for?

Google analytics is used for show web analytics of any websites or any other types of property like application, third party subdomain based websites etc. By using Google analytics, you get all information what is going on your website all over world. This is what is google analytics in digital marketing.

Google analytics terms

Google analytics is a product of Google. There are few terms that Google analytics use to show your web analytics.

TrafficHow much visitors are there on your website or application.
Live visitorsVisitors currently on your website.
EventVisitors each type of activity like page view, scrolling, session start, user engagement.
SourceFrom which mediums the users comes through.
UserA user who visits your site again is called user.
New UserA user that visits first time your site is called New user.
RealtimeA time period in which you see live visitors metrics on Google analytics of your website.
PropertyYour different platforms is called property like website, applications etc.
Property IDThis is the ID by that your use your website while connecting your website through WP plugin
AcquisitionBy which medium, session you are getting traffic to your website.
Session CampaignSession Campaign is the same thing that your are getting traffic the campaign run by your like Facebook ads group, & Google ads group etc.
OrganicVisitors come to your site by searching on Google is called organic traffic.
ReferralVisitors come to your site by clicking a link on another site is called Referral.
User EngagementEngagement is how much clicks, scroll, views or download of your content.
Bounce RateThe percentage of leaving the web page by visitors after landing on the same web page.
SessionA time period in which there is any interaction between user & the any page of website.
View Search ResultHow much time your website or any link has been seen by visitors.
GAMCGoogle analytics Measurement code is used to install on your website to get user data.
PropertyAny web page, application or any other platform is called an asset that you want to track the visitors on it.

Features of Google Analytics

When we talk about the features of Google Analytics then there are a huge image in our mind that can’t help saying that there is nothing tool like Google analytics. I mean to say that no one tool is available above this tool . Since Google analytics is a product of Google. So, You don’t need to worry about the services. Well, the features of Google Analytics are given below.

1. Campaign Measurement for Traffic

Just imagine that you run a paid campaign & getting also a huge traffic to your website But you are not able to track traffic source. So in this case, Google analytics offers your to track your Traffic sources. here we will talk about traffic your are getting from a campaign run by you. By this tool, you can see & analysis your traffic.

You can check your traffic that from which campaign you are getting traffic on your site or blog. Google analytics lets you check your all traffic from different Campaign. This is good thing to get huge traffic, But before this, you should know or have the complete detail from where you are getting traffic to your site or blog. This is not only for making the traffic regular but also getting the traffic intension.

2. Source of Traffic

By using Google Analytics, you can view your visitors source. If your share your post or pages on a social sharing platforms then you can get all details like which of users are coming from which social sharing platforms. By this, you can track your visitors easily & improve your sharing protocols on various platforms.

I tell also that if you are using a lot of social media engagement then you must use google Tag Manager in prevention of multiple code snippet inserting in your header or body tags of your website. By the Google Tag Manager you can do a lot of code snippet work without heavy work load.

3. Audience Report

Google analytics offers you to view an Audience Report. An audience Report contains a lot of information like New users. users, average engagement time, total revenue, top country, User per minutes etc.

4. Realtime visitors

By using Google analytics you can view your realtime visitors that lands on your site in a specific time. Google analytics shows you a list of users in last 30 minutes in your Realtime Tabs. In realtime tab, you can also see your visitors device category that in which of devices are used by your audience. This might be very helpful facet of your on page optimization in SEO. Google analytics also shows you all active users in Google map in right side of the page.

Google analytics offers you a comparison tool that lets you show different users based on their locations. By this features you are able to compare your user metrics shown in Google analytics.

5. Demographics overview

In Google analytics, you see a another option where you will find demographic value of your audience. In this option google analytics shows you that in how many other countries your blog is being read? This tool shows you country name & its users count.

How to setup Google Analytics & connect to your Property?

If you use your website as a online store & want to track your visitors activity then you need to use Google analytics. Google analytics is a product of Google. So, it’s interface is very user friendly. You can easily install it on your website.

There are two methods to connect Google analytics with your WordPress or other CMS Based site.

By Tag Manager (Recommended)

This is first choice of connecting your website or property with Google analytics. This method not easy but exactly safe for our website health. As you know if you use multiple code snippets in your header or body through Theme editor in your WordPress website. then It affect your site loading speed that is a Red signal for your ranking & user experience. So, If you want to install your google analytics then I recommend use this method Google Tag Manager. By Google Tag Manager, you can ad or insert multiple code snippet without affecting your web page loading speed.

By inserting Snippet code into Header (Not Recommended)

This method is also used by some digital marketers. In this method if your website is built with WordPress then you can insert snippet (generated from Google Analytics while creating account) by installing WordPress plugin or directly through theme editor. In this method you have to access your website again and again in your html code and even a small mistake of code can put your website in trouble.

Who can use Google Analytics?

Google analytics is a free tool presented by Google. Google analytics is used to analysis web traffic or any other applications. By this tool, you can see your live traffic on your property that you added to analytics. The Google Analytics is used by an online ecommerce company, any online Business, or a professional Blogger or any government unit of any country.

Last Word

In last word, I would like to suggest that if you want to track your visitors activity for the purpose of marketing then you must use this Google analytics service. If you use Google analytics then you have a lot to do with your User data. To use Google analytics you have a complete knowledge of this product.

Q. Can Google analytics be used without GMT (Google Tag Manager)?

Yes, you can use Google analytics without GMT (Google Tag Manager). But you need to use GMT in a long time in your website.

Q. What is GMT?

GMT stands for Google Tag Manager. You can call this central Management System. Because you can add or insert your all snippet via this GMT directly to your website.

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