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Google Keyword Planner in 2025: How to Use It to Discover High-Traffic Keywords for Blogs & Websites
If you’re planning to write a high-performing blog post or content piece in 2025, the first step is crystal clear: keyword research.
But not just any keyword research — we’re talking about data-backed, traffic-driven, intent-focused keyword planning. That’s where Google Keyword Planner, one of the best free keyword research tools, steps in.
🚀 Why You Need a Keyword Research Tool Before Writing a Blog
To successfully rank on search engines like Google, Bing, or Yahoo, you need to target specific, low-competition keywords that align with what your audience is actively searching for. Without a keyword strategy, even your best-written article might not reach its potential.
That’s why knowing how to find keywords for your blog or website is non-negotiable in 2025.
🔍 Introducing Google Keyword Planner: The Free Powerhouse
Google Keyword Planner (GKP) is a feature-packed keyword research tool offered directly by Google. Initially built for advertisers using Google Ads, it has quickly become a go-to for SEO professionals, bloggers, affiliate marketers, and digital agencies.
It helps you:
- Discover new keyword ideas
- Analyse average monthly searches
- Measure competition level
- Get cost-per-click (CPC) data
- Understand keyword trends year over year (YOY)
Best of all? It’s 100% free.
📚 What is Google Keyword Planner & How Does It Work?
Google Keyword Planner is part of the Google Ads ecosystem. When you input a keyword or a website URL, the tool returns a wealth of keyword ideas along with important metrics such as:
- Search volume
- Competition level
- Bid estimates for top page placements
- Keyword trends across months and years
If you’re serious about ranking in Tier 1 countries like the US, UK, Canada, or Australia, then GKP is one of the most reliable sources for keyword insights in 2025.
✨ Top Features of Google Keyword Planner in 2025
1. Keyword Ideas Generator
Want to know how to get traffic to your blog or site? It starts with keyword ideas. Google Keyword Planner provides highly relevant suggestions based on:
- Your seed keyword
- A competitor’s domain
- An entire product category
This feature is crucial for discovering long-tail keywords with low competition — a goldmine for new websites or niche bloggers.
2. Average Monthly Searches
This metric shows you how often a keyword is searched for each month. If you want to check blog traffic potential, this stat is critical.
Use it to:
- Identify keywords with consistent interest
- Avoid terms with seasonal drops
- Apply KGR (Keyword Golden Ratio) techniques to rank faster
Unlike some paid tools, GKP gives real search data, not approximations or inflated numbers.
3. Three-Month Change
This column shows whether search volume for a keyword is increasing or declining over the last three months.
✅ Pro Tip: If you see positive growth, it might be a rising trend, perfect for targeting before the competition does.
4. YOY (Year-over-Year) Change
This metric reflects how search interest for a keyword has evolved compared to the same time last year.
Knowing how to check traffic trends can help you spot evergreen keywords or seasonal spikes (like holiday gift ideas, summer recipes, or tax return advice).
5. Keyword Competition Level
Google breaks this down into:
- Low
- Medium
- High
High competition often means more SEO difficulty, but it may also signal high commercial intent. If you’re just starting out, target low to medium-competition keywords with decent search volume for faster wins.
6. Top of Page Bids (High & Low Range)
Even if you’re not running ads, this data is incredibly useful. It tells you how valuable a keyword is in the ad marketplace, which often translates to monetisation potential through affiliate marketing or ad placements.
📥 Easy Keyword Downloads & Filters
Once you’ve identified your keywords, Google Keyword Planner allows you to:
- Export them to CSV
- Upload to Google Drive
- Apply filters for competition level, search volume, or CPC
These features make GKP incredibly versatile for building targeted content calendars, SEO strategies, or Google Ads campaigns.
🎯 How to Use Google Keyword Planner in 2025 (Step-by-Step)
- Create a Google Ads Account (No campaign needed)
- Navigate to “Tools & Settings” → “Keyword Planner”
- Choose either:
- Discover new keywords
- Get search volume and forecasts
- Enter your keyword or website URL
- Analyse the results, filter for your needs, and download the best keywords.
🧠 Pro Tip: How to Check the Traffic of Any Website
While Google Keyword Planner is for keyword-level data, if you’re wondering how to check traffic on a website (like a competitor), you’ll want to use tools like:
- SimilarWeb
- Ahrefs
- Ubersuggest
- SEMrush Traffic Analytics
These tools help you check traffic to a website, find top-performing pages, and reverse-engineer their strategy.
✅ Google Keyword Planner vs Other Keyword Tools (2025 Comparison)
| Feature | Google Keyword Planner | Ubersuggest | Ahrefs | SEMrush |
|---|---|---|---|---|
| Free Forever | ✅ | ❌ | ❌ | ❌ |
| Search Volume Accuracy | ✅ | ⚠️ | ✅ | ✅ |
| CPC Data | ✅ | ✅ | ✅ | ✅ |
| Competition Level | ✅ | ✅ | ✅ | ✅ |
| Keyword Suggestions | ✅ | ✅ | ✅ | ✅ |
Verdict: GKP is still the most accurate free tool for checking real-time search volume, trends, and keyword competition in 2025.
🔚 Final Thoughts: Why Google Keyword Planner is a Must-Have in 2025
Whether you’re a beginner blogger, affiliate marketer, or SEO consultant, Google Keyword Planner remains a cornerstone of smart keyword research. It helps you:
- Find blog topics that actually rank
- Target keywords with low competition
- Check keyword performance over time
- Make data-driven content decisions
If you’re using a paid tool, that’s great — but always cross-check your findings with GKP for more precise search volume and competition data.
💬 Got Thoughts?
Have any questions about how to use Google Keyword Planner in your SEO strategy? Drop a comment or share your experience. And if you’d like a full tutorial on finding low-competition keywords for your niche in 2025, let me know!
Let me know if you want this formatted for WordPress, with meta tags, internal linking strategy, or schema markup included!
