Do you know what is bounce rate & exit rate for a blog or any web page are? How does a bounce rate affect your Blog? Do you know How much a higher bounce rate can affect your site ranking?
A high bounce rate is a red signal for any kind of blog or website. What is a good bounce rate? In this post, I am telling you not only the bounce rate but also the exit rate & all the possible ways to decrease your blog bounce & exit rate.
I will clear also the difference between what is difference between Bounce rate & exit rate. Because if you have a clear concept of the difference between both of the terms, you will also be successful in reducing the same.
This bounce rate fluctuation depends on the type of blogs or Business sites. For example, there may be a low bounce rate on a B2 B-based article blog while a high bounce rate can be found at any B2C-based article blog.
What is Bounce Rate?
When it comes to digital assets like blogs or websites then actually, people say that you must maintain your blog bounce rate. So, we will understand what is Bounce rate means. what is the bounce rate?
As you know many people visit blogs or websites. when people visit any blog. This is counted as a visit to the blog. We called visitors who visit the blog.
If any visitor lands on your blog then and returns from your site without performing any type of activity like clicking any link, any newsletter filling up, etc.
More than the average Bounce rate of any kind of blog is not a good signal for a healthy blog.
What is an exit rate?
The exit rate is similar to the bounce rate. But still, there is a little difference between the bounce rate & the exit rate. An exit rate is a percentage of visits that are in the last session.
These visits come from the landing page where the visitors land the first time. If visitors land on a specific page then he/she jumps to another page then if the same person leaves the same page this is called an exit.
An exit rate is considered on the last session for any specific users.
How to calculate the Bounce rate & exit Rate?
We can’t ignore that Bounce rate affects your blog search engine rankings. If there is a high bounce rate then you must control your bounce rate. Generally, the Bounce rate is calculated as below:-
These are a few visits of visitors A, B, and C on specific days & I will calculate the bounce rate & the exit rate.
| Days | User activity |
| 1st Day | Page B > Page A > Page C > exit |
| 2nd Day | Page B > Exit |
| 3rd Day | Page A > Page C > Page B > exit |
| 4rth Day | Page C > exit |
| 5th Day | Page B > Page C > Page A > Exit |
- The bounce rate for A is 0% (because there is more than one session with a bounce).
- The bounce rate for B is 33% (Because there is more than one session with a bounce).
- The bounce rate for C is 100% (One session started with Page C & it led to a bounce).
- The exit rate of Page A is 33% (1 for exit/3 maximum sessions).
- The exit rate of Page B is 50% (2 for exit/ 4 maximum sessions).
- The exit rate of Page C is 50% (2 for exit/ 4 maximum sessions).
How to identify possible reasons for the bounce Rate?
A bounce rate is a loss indication for any type of Business website or blog. Google also decreases your blog ranking if your bounce rate is high. So, If you found a high bounce rate then you must diagnose this issue & all possible reasons & solve them.
You can identify them in the following ways:-
- Misleading SEO & Meta description details for your post.
- Not attractive content
- Content without rich content like images.
- Dull User Interface
- Invalid or irrelevant Backlinks on your site or blog
What is the average Bounce Rate?
An average bad Bounce rate is generally 50% – 60% of any site. But if this goes more than 70% then this is serious. Then you must take action to reduce this score.
How to decrease Bounce Rate?
Decreasing the bounce rate is very necessary for your Business website ranking in Google. If you decrease your bounce rate then your conversion rate will automatically increase.
You can decrease the bounce rate by doing the following practices:-
Improve your title & meta description
To decrease the bounce rate, you need to rewrite or improve your blog post or page title, SEO title & meta description. The reason is users click your web page URL by viewing your post title & meta description.
If you wrote a misguide or irrelevant title & meta description. the user clicks on your link but soon goes back.
Make your page more attractive
You need to prepare your page as a super attractive landing page. That when users land on our page then they might not go back to view your special design & offer on your page. You can use many Plugins to make your page more responsive & attractive.
Improve your page loading speed
If you want to decrease your bounce rate then you must care about your page loading speed. If a user clicks on your page URL & your page is taking more than 3 seconds then this is possible that the same user will jump to another site by leaving your blog or web page.
So, to improve your bounce rate, you have to improve your page loading speed.
Make sure that your site is fully responsive
If your blog or website is not fully responsive then it might be a solid reason for a high bounce rate. If your site or blog is built with WordPress then you can easily tackle these issues by installing elements.
With this WordPress Plugin, you can get extra features related to your blog.
Last Word
In last words, I would like to suggest that If you see a high bounce rate in your Google Analytics account then you should an effort to improve this. Because a lower bounce rate makes your site more popular your brand day & night.
